Book: Ugly Is Only Skin-Deep : The Story of Ads That Changed the World - Dominik Imseng

"All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level." 
- Bill Bernbach 

"The supernova of advertising was the campaign for Volkswagen Beetle, created by Doyle Dane Bernbach in the 1960s. From that moment on, advertising became a different game. All of a sudden, creativity in marketing and communications could not only seduce people in an intelligent way, but also move them and have an impact on society, art, music design and everything else." - Amir Kassaei

'When Helmut Krone was designing the look of the Volkswagen campaign. Julian Koenig's copy was just a big block, and Krone thought, This is impenetrable, this is too hard to read.' So he got his scalpel and started cutting windows into the copy. The next day, Koenig came in and Krone said to him, 'Can you re-write the copy like this?' Koenig said, Well I can, but some of the sentences will be only one word long, and that's not grammatical.' Krone said, It doesn't matter. It looks good, it looks accessible, it looks readable. - Bob Levenson

"Ad after ad, DDB's campaign for the Beetle contributed to the cultural change of the 1960s - away from the materialism and conformism of the post-war years."