Graphic Design for the Real World - Katrin Bichler & Sofie Beier

• Some campaigns aim to be activist but in their practice are closer to commercial design culture, to projects that are not executed by graphic designers or originally have no activist intention, but are visual interventions that can be interpreted as activist graphic design. 
• The former has come to represent visual communications main contribution to activism is in the form of persuasion for social change. 
• These approaches are mere imitations of corporate campaigns that lack disruptive potential to evoke significant social impact. 
• To extend its scope and effectiveness within design activism it has been proposed that visual communication could refocus on its qualities as informative practice that empowers users to solve their own problems and open new possibilities of interacting with their surroundings.
• Because of the rapidly changing nature of media and its design more research has to be done in this area especially in relation to interactive media design and participatory methods within visual communication.