- Focus the main purpose is to sell
- Is Femvertising good?
- Look into Billie Razors campaign - aims to present real advertising over fake.
- Billie razor advertisement shaves actual hair whereas, Veet advertisements show shaving already hairless legs
- Commodification should be the focus and there are arguments both for and against it
- Focus the question around commodification gender and feminism too broad
- Is Femvertising fake e.g. shaving already hairless legs
- Look into 'Pink-washing' using issues to sell products
- E.g. Uber and Skittles during gay pride
- Briefly outline Gender Roles?
- Essay Structured by Commodification, Femvertising and the fourth wave and Corporate social responsibility.
- Look into Greta Thunberg
- Companies rely mainly on selling rather than a message or social concern
Practical Work:
- What is the craziest thing you can commodify
- How can you challenge the position of feminism?
- How can I challenge my own views
- Can I use this as a personal project
- Can this project translate my own views on feminism.
To Do:
- Research Billie Razors - case study within dissertation
- Research Greta Thunberg - an environmental activist who's campaigns gained international recognition
- Re structure and re-phrase the question to make it more focused around commodification.
Reflection:
Feedback received was really helpful not only did this help me to focus my essay and research but it also gave my inspiration and direction for my practical work. The idea that the commodification of feminism refers to the way in which feminist ideas are used for commercial purposes. This gave me the idea that the practical work could focus on commodifying harsh beauty standards in relation to the female body but also reveal the opposite. Could it focus on the ideal women and represent commodity visually through a barcode. E.g. Face with and without make up, nails and no nails, shaved non shaved legs, heels and flats.
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