The future of print relies on interaction - Marco Neves

• On one hand graphic design whose history, tradition and practice are deeply related to printing technologies. 
• On the other hand, the production of interaction, which by widespread dissemination of information and communication technologies is now present in a large number of digital artefacts.
• Served as a basis for digital development, printed matter has allowed itself to be only timidly contaminated by an explosion of concepts and possible involvement with a binary system. 
• As processes of digital interaction increase it is necessary to safeguard proximity of printed matter, resulting from graphic design projects, with people who actually uses it at the risk of letting it become inadequate for lack of reinvention. 
• Interference of technologies causing interaction - communicative and time - based concept in graphic design involves discussion on printed matter behaviour and how it can give something back to their users.
• The supposed final form of a graphic design object indicate the existence of a set of independencies which seem to surround the activity. 
• Conceiving design objects depends heavily on users needs and wants but in a reversible way, users are only constituted after an object exists. 
• For some innovation we must try to challenge users and not restrict visual communication and contemplation.
• Interaction rises as a common feature by involving peoples participation. 
• Printed matter has been prepared for a given and specific production process, which is the role graphic designers have also been prepared for. 
• Objects meant for print production generally determine a unidirectional communication, they are large scale reproductions without possibility of customisation or participatory permission. 
• It concerns graphic designers to establish paths without technological restrictions, through which it may be possible to actively contribute to establish new perhaps better ways of communicating and relating to people.