Money Talks: How to price your work

• Amount of time it takes to do the job
• £50 day rate? Work out outgoings
• To accurately calculate the minimum day rate we need to work out our outgoings 
• Divide monthly outgoings by 4 to get weekly overheads 
• Your rate.co is an example of a rate calculator website 
• You set your rate no one else does
• A lot of it comes down to confidence 
• Setting an hourly rate is perhaps not always ideal
• Consider the scale of the job 
• Project-based fee - assess the job and quote based on the agreed work and deadlines 
• You sign a contract then you deliver
• Can charge upfront 50% deposit 50% upon completion 
• Have rules on amendments
• Value based pricing - assess the business, what the project stands to add value and quote based on that
• Opportunity to benefit from business upturn through the value of work
• Share in clients success
• Difficult to propose this typically large firms
• The size of the business should reflect the pricing 
• Consider the value to client instead of time
• Price the client not the job 
• Inform the client of the value they are getting 
• The client gets value from designers years experience and money spent on education 
• Charging by the hour punishes you for being good
• Symmetry of logic - care about the end product and its effectiveness 
• What’s the business printing budget?
• Is a logo important to you business and what’s the risk?
• Believe in projects worth
• Be confident in negotiations 
• Value based never sell your time
• The right approach may depend on the project, you preferences or the client 
• Get the client to justify value by asking questions