The concept of this initial Welcome Pack design by me was to refine existing work and aim to develop a more modern high-end finish. After all the Welcome Pack is probably one of the most important publications of the brand. The typeface of the brand Anderson Grotesk is kept simple in this design by only using a bold and light weighting and a larger scaled title and smaller scale body text kept consistent throughout. I will await my first feedback for this initial design before any further development.
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