What is thingness as it relates to graphic design?
How you perceive something independent of their physical qualities. In graphic design the experience of thingness can be detrimental to user experience. For example in cases in which the readers concentration is broken by badly set type.
What is the main argument? What can graphic designers take from research?
What thingness is in relation to a design object. Create new meanings within design work. Utilise with user experience with awareness negatively or positively. Alternatively it could be used to draw attention. Adopting a thingness approach within advertising would be interesting and a useful way of evaluating a design outcome.
Can you identify a coherent theoretical framework in the article?
No.
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