- Check grammar in some parts
- Descriptions throughout can be briefer
- Good references from a range of sources
Practical Feedback
- Consider what other techniques can be used to sell 'femvertising'
- Try another non-feminine product such as gum?
- Could you apply this technique to another brand
- Look at femvertising techniques
- Make the idea clearer
- Discuss idea in a pitch - the idea should be clear
- Visualise the idea feminism is tainted
- Perhaps address controversy in the written brief
- It evokes controversy
The general feedback from Orlando and Jocel was visually the message isn't clear enough and around Pedigree there is more controversy due to the association of a bitch being a female dog with the focus of the practical being women and feminism, this was a 'touchy' approach to some. Therefore based upon this feedback I created a rough advert employing the same technique for Colgate toothpaste. This will need further developed but was a good starting point and visualised the idea more clearly.
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