Pedigree
The advertisement demonstrates the power of ‘femvertising’, even when used to promote and sell a non-feminine product, such as dog food. It aims to visualise the controversy of using feminism as a commodity and how it is still used as a technique in advertising no matter how feminine the product the brand aim to sell.
Colgate
The advertisement demonstrates the power of ‘femvertising’, even when used to promote and sell a gender neutral product, such as toothpaste. It aims to visualise the controversy of using feminism as a commodity and how it is still used as a technique in advertising no matter how feminine the product the brand aim to sell.
The Brief: Create two ad campaigns for two non-feminine/gender neutral products designed employing feminist tactics of showing women as active rather than static or in the background an issue among some advertising campaigns. This will visualise one technique employed by 'femvertising' to sell feminism as a commodity. The ads should also reflect through employing feminist techniques to non-feminine products that no matter how feminine the product is the brands aim is to sell.
- Create two ad campaigns for two non-feminine/gender neutral products designed employing feminist tactics - showing women as active
- Visualise techniques employed by 'femvertising' to sell feminism as a commodity
- Aim - by employing feminist techniques to non-feminine products shows that no matter how feminine or non-feminine the product is the brands aim is to sell.
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