This idea was developed and refined in terms of type and layout. The developed idea focused on employing more advertising techniques such as celebrity endorsement. The layout was also developed to include branding and product placement. I decided to include product placement towards the end of the advertisement like existing 'femvertising' adverts such as Always Like A Girl.
Type was also refined two typefaces were used 'Anderson Grotesk' and a script handwritten style typeface. Layout was also altered to ensure it included brand colours and imagery. The celebrity endorsement technique aims to resonate the brand with the target consumer. The developed idea, uses celebrity singer Jenna Kramer in the ad imagery as a female figure for the audience to engage with. The colour scheme remained consistent with the brand and the product being advertised, Colgate Optic White toothpaste. The slogan is also adjusted in this developed Ad to engage specifically with the product, "She's got whiter teeth in 1 day."
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