Feedback from the student-led crit generally highlighted possible refinements to emphasise the slogan 'she's got it'. The feedback was also useful to identify if the message was clear techniques employed were recognisable and the topic of feminism was translated visually. The message of visualising feminist ideology and feminism as a commodity or for commercial purposes was successful and positive feedback reflected this. The suggestions of possible refinements with the script handwritten typeface were considered but the existing scale of the typeface works well already harmonising with other features of the campaign such as imagery.
Feedback from Crit
Could 'She's got it' slogan be made larger to emphasise this?
Current scale justified by the entire campaign's layout and the current scale harmonising with other features within the campaign including imagery.
Colgate developed idea definitely works and the message is clear
Feminism is effectively visualised as a commodity through this campaign.
Feminism is visualised and recognisable
Through employing 'femvertising' techniques and a sponsored female celebrity as the main feature of the campaign makes the feminist approach clear and recognisable to a wide audience.
Could the script typeface being bolder also emphasise this?
The current typeface is closely matched to main visual reference the campaign is based on, Always Like A Girl.
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