Portfolio Deck

Consider what is wrong with your Portfolio?

- Do you have enough 'good' projects? 
- Are past projects documented and represented well enough 

It is important to archive a project with images of a high standard

Problem one: Outcome is iffy
Problem two: Photos of the project are crap

• Commissioned studio is a good example showing a good way of documenting work
• Every project should be documented to a high standard
• If a final outcome is weak fix it and extend it 
• Your portfolio is only as good as the weakest project
• Include context
• Doesn't need to be complex but should be considered
• Type should be reflective of personal branding 
• Concentrate on simplicity and impact with four projects 
• How can art direction inform imagery or photography
• Include contact details at least phone number and email
• Sort a Master document into categories 
• Try to show something new in each project
• Establish a consistent tone of voice 
• Back up Master document as you go
• Work with Photography students while this opportunity is openly available
• In this context documentation is more important than the work itself
• Tailor portfolio to less than 4mb 
• Spell and grammar check 
• Follow up should be a week max 
• Good portfolio examples include Sarah Boris and Snask
• To show detail the image shouldn't be small
• Can you make your own stock imagery

Feedback from Alec

• comission.studio good visual reference 
• 6/9 Projects in relation to the position you are applying for 
• 8-10 slides per project? 
• Show sides of a portfolio dependent on the client 
• Each project tells a narrative 
• Of the projects you've done select projects show off skills or approach in the best way
• How can you improve how these are documented - digital mock ups, photographs, scans. 
• Consider how to show the physicality e.g. GIFs Professionally print, Imagery 
• Collaborate with photographers to document projects well (creative art direction)
• Refine older projects 
• Real live client briefs should be included if possible as well as competition briefs, self-initiated brief, to show different skills 
• Mix of outcomes, sectors e.g. start ups and bigger brands
• Archive portfolio for Fashion Illustration and Graphic Design could be the same master document 
• Luke Evans photographer