Feedback received was helpful and positive. However it also offered room for a developed solution on existing brand. Some considerations and development from the crit can be seen below:
- Personal branding should be a visual solution to where you want to work or what you want to do
- What are the goals, intentions and why?
- Feedback discusses and presents peers opinions
- What is your focus as a designer or specialism.
- Is their a particular element your portfolio is based on
- The target audience for personal branding can include employers and clients
- Website should include, work, contact, about and social links
- Could making your own script typeface make branding more personal and applicable in use e.g website headers.
- Contrast of varied weighting works well
- Could the logo itself have more varied weighting
- The context of existing branding works well as it is an adaptable identity
- How can the logo incorporate texture, e.g. material, brush stroke, weighting etc.
- Processes including adding texture through material can bring more life to the logo e.g. commission studio.
- Monochrome effectively visualises the personal element whilst creating a classy and sophisticated brand.
Upon receiving feedback further development used a typeface that already exists to combine a typeface with different weighting within the stroke. Combined to create a logo inspired from existing branding. Although personally and with confirmation of peer review confirmed the initial branding was strongest and the handwritten element in contrast to type worked well. Further development will explore creating texture with this logo.
Existing Branding
Development based on crit
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