THE MEETING
Type of Branding: An identity to be applied across a range of deliverables including printed matter and social media. Business cards and post cards.
Deliverables: Brand Identity in the form of a logo, business card and postcards.
Colour scheme: Muted warm colours - orange and green, pastel colours
Style/Tone of voice: Metaphorical, poetic, sociological, minimal
Deadline: Before 18th March
Plan of Action: Logo mockups and tests for review on Monday.
Below shows the initial stages of this brief coming up with a variety of logos aiming to visualise the tone of voice set. Tests of the logos mocked up with the colour scheme and a creative pattern extracted from the Photography student's work. These are only quick initial mock ups the next meeting will refine the identity before moving onto other deliverables.
LOGO VARIATIONS
COLOUR SCHEME
BRANDING IN CONTEXT
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