Tuesday, 4 February 2020

Lookbook Feedback: Silent Crit


Feedback 

The page layouts could be more experimental as this is more engaging than having them all the same. 

Play around with breaking up images overlapping 2 or 3 on a page but use the same grid system throughout. 

Typeface works well with the concept and feminine aesthetic 

Why square pages? Larger print out feels uncomfortable to hold smaller works.

Why have framed and full bleed can have both but feels a little inconsistent

Philosophy and typeface work well together visually creates a high-end brand 

Bigger publication is alot more considered
- How would you bind it?
- Typeface hierarchy is nice

I like how you have made it look high-end and premium photography and typography fit really well.

Look at tissue paper and foiled logo

Photography fits well with type 

Experiment further with layout and how imagery is scaled 

Experiment with placement of type over imagery

Look into high end fashion packaging 

Black and white theme works well 

The ribbon is a nice touch - fits with the brand and is visually strong 

Could u bind with ribbon?

The type is definitely synonymous with the brand and it's products, but it could be pushed further, making it more distinct from other brands of the same style/product.

The composition works well on the book with ribbon and the images being cropped 

Composition works well with the typeface perhaps strengthen the brand identity with having the name on it's own page with no imagery. 

Type works well with the brand and the layout extra details like the ribbon enhance the design and add a luxurious feel

Thicker paper stock would suit this publication

To summarise general feedback suggested greater exploration and challenge existing layout through experimentation. Perhaps this could include the incorporation of text and imagery and challenging a grid system. Although feedback also highlighted the typeface finishing touches like the ribbon create a high-end luxurious feel to the brand. Elements like the typeface visually translate and represent the brand effectively. Based on feedback I explored further experimentation based on layout, stock and binding. Below is the development of layout based on feedback provided during this crit. 


Development after Crit 













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