In order for the personal brand to remain consistant across all platforms it was essential to update my existing business cards to more refined brand guidelines. The new design consists of the headline logo and secondary logo this includes and image based and typographic logo. A typographic logo was developed to create an adaptable brand for wider usage both digitally and print based. However it was mainly developed due to the personal brand needing to be more clearly associated with my full name as the other logo only uses initials. Further development changed the back of the card to work in contrast to the front with a white background but remains consistent with the monochrome colour scheme. Another development was the inclusion of updated details including my website www.aldesignconsulting.com.
PRODUCTION:
The business cards will be externally printed using MOO with a matt stock and clear spot varnish applied to the logo on the front of the card. This gives the brand the high-end finish it aims to portray. 
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