Internal Collaboration: Design Development

Prepping for print

FRONT

BACK

Development of the design explored a more abstract approach to the geometric shape identity. Other developments involved considering production in terms of finishes we collaboratively discussed applying spot varnish to the outcome. Therefore it was important to prepare the document to print on the basis of applying this finish. The patterns were prepared by creating a black pdf template where the spot varnish will be applied. Siria really wanted to also keep text on the back minimal with no symbols at all just the details.

The developed idea was minimal and fitting of the concept. The final identity successfully presents Siria in a professional and minimal way fitting of the brief and her target audience of clients and employers.