Learning Outcomes Crit

1. Research brief - Dachshund Leaflet 
2. Self-Initiated - Dachshund App
3. Document a Trip 

Feedback 
1. The pattern and typography works well to represent the context and the breed. Design decisions including format is well backed up by research. Development is explored through variations of stock, gathering content and creating an extension of self-initiated app design. Feedback was helpful as it was suggested to place the leaflet inside a Vet to show the leaflet in its appropriate context. The design also created an interesting, appealing and much more friendly tone of voice. This makes this leaflet stand out against others. The friendly tone of voice uplifts the tough topic of IVDD the leaflet aims to inform and educate upon. 

2. Feedback was positive as the design works well to visualise a celebration of the dachshund breed in terms of design this is achieved through pattern, shape, colour and typography. Further development of this brief took on board previous feedback with the development of an interactive live gallery and capture feature. This improved the applications interactivity and user engagement. Other research and development reference the designs context being an iOS application navigation references the Apple Human Interface Guidelines. Feedback was positive meeting each of the ILO's throughout the design process according to my peers. 

3. Feedback helped with the development and production stages of this project. I asked questions based on which stock choice would be most appropriate and if matt lamination would enhance the quality of the publication. This highlighted a gloss or semi gloss would perhaps take away from the illustrations so a matt stock would give a high-end finish and work with both photographs and the illustrative spreads. Whilst considering creating a high end publication the laminate colour would certainly create a high quality outcome. Colour swatches also relates well to the target audience of designers. Research was inspired by a visiting professionals talk whilst the content is gathered from primary research of my own photography. Whilst other design decisions such as typography were backed up by other primary research recording typography that exists in the location, New York Empire State building in the heart of New York.