Refining Personal Branding

Branded Stationary

Branded Stationary including Invoice 

Portfolio Website

LinkedIn

Printed Portfolio

• It was important to refine my personal brand making it adaptable across a range of formats including stationary, my portfolio, LinkedIn and my website.
• Keeping the script logo and pairing this with my full name logo ensured my details and branding remained clear and consistant throughout a range of formats
• The minimal style is applied aesthetically in both the design and monochrome colour scheme 
• The monochrome fits to represent myself as a classic sophisticated brand and the appropriate tone of voice as I want to represent myself with
• The monochrome colour scheme is also reflective of my design style as black and white is often a common theme in most of my work
• The brand is also adaptable enough to translate also to my other discipline or practice fashion illustration 
• This can be seen in the personally branded fashion illustration book
• This personal branding is reflective of a high end brand and given more access to the facilities I would be keen to experiment with embossing and different textures. 

To summarise the personal branding has been presented well and adaptable across a range of professional platforms and outcomes. This branding would appeal to possible employers as it is a try reflection of design approach and style to produce a high quality outcome to work consistently as a brand. The branding is both informative and more refined through the use of two logos working alongside each other. The brand is reflective not only of personality, tone of voice but also my design approach which visualises all attributes of my personality and myself as a designer.