Monday, 21 October 2019

Context of Practice 3 : Audiences, Users & Consumers

Who was involved in the study?
The author of Asthma case was the facilitator, 12 foundation students and 5 post-graduate Graphic Design students also took part. 

What arguments does the article make?
Co-design is useful.

What suggestions is the author making in relation to how we practice design? 
The value of co-design was to put aside participant differences while sharing ideas. The designers role as an intuitive problem solver highlights the value of co-design to make visible appropriate outcomes rather than intuitively guessing end user preferences. Co-design is a valuable approach to dissolve barriers uncover the real brief and suspend participant politics.

Feedback:

- Consider how to challenge the consumption of user intuition.

- Textual analysis can analyse any form of media

- Visual analysis originates from art criticism

- Examples and case studies should be analysed within framework and to a specific audience. 

- Psychographics - persona, audience, values, opinions, attitudes, interests and lifestyles.

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