The objective was to design an e-card that could be sent out to thank existing patients for supporting this new business in the first year. The theme of the design was Christmas, it also needed to be large enough so it could be visually pleasing once opened in an email so it was designed in a A4 format. This promotional material aims to target all age groups within the patient database, however, this also considers older people are probably less likely to check their email and some may not even know how.
The design incorporates the brand colours and typeface to keep the design consistant with the branding and recognisable as Bangor Optometrists marketing material. The client also wanted to incorporate a script typeface to add a more personal note visually as to who the Thank-you is from. As this e-card aims to target a wide audience it was important to consider a script typeface that was legible, this informed the decision to choose this particular script typeface.
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