As the outcomes required are digital it was important to consider real life application and implementing the campaign digitally. Digital implementation via social media gives the campaign a vast target audience that can reach a worldwide scale.
Twitter is a perfect example, the use of hashtags means the campaign can spread quickly, whilst allowing the audience to engage with it. Using imagery rather than just texts also creates more interesting content. Using hashtags within the tweets also makes the campaign searchable to any Twitter user.
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