Bio:
We are for Dogs.
We are for Women.
Here we celebrate both two and four-legged friends.
Similar to Twitter another popular social media platform Instagram, allows users to interactively engage with the campaign and share their stories via tagging hashtags to their own posts. The Bio for the Instagram account takes inspiration from existing Pedigree slogan, "We are for dogs. Here we celebrate our four-legged friends. Share your dog stories."
The Instagram content shows the campaign along with women and dogs engaging with it, by walking, swimming, running and eating. More content is searchable via the hashtags similar to Twitter. This is another example of an effective digital implementation which considers the campaign reaching the widest possible audience.
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