HAWRAF Studio - Peer Discussion

• Pitch deck interesting - document the process 
• Confidence is a major factor and how you sell it 
• Creating a master document can document the process
• Values in the form of a manifesto - straight to the point 
• Manifesto can tell you a bit about the personality of a business 
• Working as a team is challenging 
• Negotiables (nice to haves) Non-negotiables (accountability) 
• Negotiables worth considering when working collaboratively or part of a team 
• Consider ideals?
• Get away from design as a product and more design is a service?
• Educate client on the value design can bring 
• As a process it is important to document ideas e.g. via brainstorming 
• Using tools has helpful applications 
• Consider pricing in relation to project timeline, budget and deliverables 
• As the timeline increases the pricing increases 
• Have initial pricing for the strategy and then increased pricing for deliverable 
• Pricing dependant on client, deliverables and time spent 
• Pricing really dependant on the client
• Specific client work highlights prestige in a portfolio
• Rates can fluctuate 
• If design is a service you can have external help
• Explore skills and techniques you are interested in to experiment and develop your practice 
• Discovery questionnaire - Whenever, we can we should try to introduce ourselves at the end, after having the appropriate information to cater our story and offering to the potential client needs. 
• Collaborative initial chat:
• Who are you what is your role?
• How long have you been there?
• How long has your company been around? What its story?
• How big is your team?
• Any other stakeholders or decision makers? 
• Have you worked with studios in the past?
• What have you done so far? What has worked? What hasn't? 
• What are your challenges?
• What are you trying to communicate?
• What's your budget? 
• Timeline? 
• Make the client feel important, ask questions at the end before talking about you? 
• Knowing this information helps when pitching the idea back to the client. 
• Most effective to do Discovery questionnaire in person or via email if necessary?
• Lost business feedback helps identify where you are going wrong, approach process, experience, capabilities, pricing, budget, timeline, other. 
• Set up a Lost business feedback form/survey
• Creating a lost business feedback form creates a level of professionalism and does not limit work in the future 
• The press offers recognition, build morale amongst staff etc.