Practical Idea: Pedigree Campaign #LikeaDog

Run like a dog, Walk like a dog, Eat like a dog, Drink like a dog, Swim like a dog  

The practical approach is informed by visualising feminism as a commodity. The aim is to create a campaign for a non-feminine product, Pedigree Dog Food and employ feminist techniques by referencing existing ‘femvertising’ campaign Always, Like A Girl. Research has informed how feminism is used as a commodity in advertising although ‘femvertising’ is contradictory because the end goal is still the same.