Symbol Design with brand colours
Symbol design with ombre colours
Type design with brand colours
Final Outcome
The Clothing Lounge wanted to update their instagram highlights to bright colours and highlights more consistent with the brand. The old version used a typeface that didn't meet the brand guidelines and some colours were so bright the white type was not legible.
Personally as a designer I thought it would be better to keep the highlights consistent with the brand guidelines however the Director was keen to incorporate colour. As the branding is monochrome I looked to the brand Instagram content for colour swatches. To ensure the swatches harmonised well together I found a dress with bright colours in it and gathered colour swatches from there. The highlights were also designed in a way in which the Director, Sam could rescale the type to as large as small as she preferred.
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