I thoroughly enjoyed this project and found a greater amount of research has greatly informed the project and my design work. The theoretical approach encouraged me to explore and develop a greater understanding of the topic of feminism and my views towards it. Whilst the practical approach enabled me to apply my findings visually. Visualising commodity feminism for a non-feminine product was an interesting approach as there is so much controversy surrounding the topic and title of feminism it was a challenge to create a campaign that didn't focus specifically on the backlash. Through feminist theories on aesthetics and other 'femvertising' techniques the practical approach successfully visualises commodity feminism.
Upon successful digital implementation and recognition digitally, further development of the practical approach could further implement the commodification element. By incorporating the campaign to physical products. This could be achieved by adding the slogan 'she needs it' to the packaging. This could also include printed matter such as stickers that could be added to the packaging. Other merchandising such as T-shirts could also be used for further promotion of the campaign.
Overall feedback received highlighted the practical approach responds well to theoretical findings discussed within my essay. Although there is room for further development to explore commodification further and expand on this project with physical elements perhaps within my extended practice.
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