COP Further Development : Based on feedback

Based on this feedback I will further refine the language within the content to be slightly less subtle and more manipulative. However feedback received was mainly positive and the outcome itself could just be tweaked slightly to better inform the context behind the practical. Positive feedback highlighted that the outcome itself was well executed. The outcomes shown above show further developments based on this feedback. 

The outcome was developed further by making the language of the campaign more manipulative. This was achieved by altering the campaign slogan or language from 'she's got it' to 'she needs it'. This minor tweak makes the campaign manipulative through language. With emphasis on the brands relationship with the consumer through language creating a need for a product the campaign aims to sell. Emphasising the commodification element of the campaign visually through language. 

The images although feedback suggested these could perhaps be altered to visualise a much broader approach. The focus on one woman and on her face was justified and backed up by techniques applied including celebrity endorsement. It was also backed up by the product the campaign aims to sell toothpaste, so imagery focuses on the face for visualisation to be as clear as possible.