D&AD Talk

D&AD is a global organisation that inspires, celebrates and enables creativity

D&AD Talk

·      Society, business’ and our lives are shaped by creativity

·      Push the boundaries to what you can achieve

·      Categories have been developed to reflect the changing industry

·      D&AD briefs enable you to work with real life brands and challenges

·      Allows you to consider your preferred working culture

·      It is a positive way to share ideas in industry

·      Consider how specific elements can be used to influence

·      Look into both past and present for influences

·      Push boundaries as to what the outcome can be

·      Educate yourself with research

·      Look into existing work as inspiration

·      Consider how to improve people’s knowledge

·      Educate other people through informed research

·      How can your outcome stand out?

·      Consider how to get people invested?

·      Networking opportunity – work can be seen by industry professional judges

·      Extra prizes are available including placements and featuring

Top tips from D&AD

·      Read and re-read the brief

·      Do your research

·      Ideas should be simple and disruptive

·      Use technology well

·      Craft it well (well-executed)

·      Clues can be identified in the brief by key insights or phrases