Work Experience: Placement at McCadden - Day 5

Feedback on 'Document a Trip' Project 

• Engaging imagery used 
• Colour contrast works well 
• Colour swatches work well to capture vibrancy and environment 
• Typeface works really well to references the location 
• Contrast works well 
• Typography on a bigger scale looks powerful 
• Wider scope and focused scope works well - e.g. Broadway and Fashion Week 
• The break up of colour contrast works well 
• Audience should be designers to reference colour swatches, a non-designer may not appreciate it. The images interact well with the type placement 

What could I change?

• Could you add a feature to the minimal type page e.g. illustration of lamp post 
• To create a point of interest - pencil sketch of bench
• Continue lines from sketch onto minimal lines  
• Could you add a short bio to minimal pages 

Client Brief : Design a brand identity for event 'Friday Skive'

• Skive means to cut off - what parts of the typography character can be removed?
• Skive - to avoid - characters extending through lines (going elsewhere)

The Outcome

The Director was also working on the brief he set me, when we came together to show our ideas we both approached the brief in the same way manipulating the type through extension of lines. This was a play on the existing brand logo and the meaning of the word 'skive' visualised through extension of lines. The first stage to the final stage of the design process worked through refining the idea. Simplistic and minimalist design is most appropriate for the identity to be applicable to a range of methods including digital and printed matter.