Internal Collaboration: Developments

Developments explore expanding the minimal geometric identity. A brighter colour scheme was also initially developed. The logo design was finalised together collaboratively to ensure Siria had an equal role in the collaborative project. Developments explore an alternative core colour instead of black which appears harsh with the colour scheme. This concept was developed from the dot pattern from the initial stages of design. Developments experiment creating a simple pattern using three circles each are different sizes. Experimenting with scale created a new pattern to be implemented into the design through different layout variations. Further experiments aimed to incorporate this pattern into the typography with the amount of tittles in Siria Janis the design started to experiment with this feature of typography within the design. The layouts Siria had suggested makes typography difficult to read so collaboratively developments helped to come up with a middle ground something legible but still as similar to what Siria wants as possible.