- Born from science fuelled by creativity
- Fusion of people working together fuelled creativity
- Come together
- In chance nothing
- Driven by insight
- Influence how brands are shaped
- How can you infiltrate the market - timing
- Data can improve the effectiveness of design
LIVE BRIEF
Concept needs to work with the design themes as seen below:
- Future connections
- Post purpose brands
- Polarised consumers
- An uncertain future
- Green pressure
- Visual Media Conference
- Digital vs Data
- Experiences captured through design
- Amplify to produce better outcomes
- Development of technology to influence design
- Audience participation or engagement is important
- How can a brand be adaptable to content?
- Theme such as colour to enhance a brand
- Motion can enhance graphics
- Will the concept work across a range of deliverables?
- Not always about the purpose - about authenticity
- Always search for the new
- Collaborate with peoples strengths
- Create a fluent device
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