Visiting Professional: Jump North

• Print based company
• FMC Advertising background 
• Printer with some design background alongside print knowledge
• Scale is a huge factor in production
• How can scale influence cost-effective printing?
• 1/3 of a project budget generally goes towards paper stock
• Must be able to interpret what you need to printer so specification may be helpful
• Learn correctly terminology to do so
• It is still possible to produce high quality outcomes cheaply
• Printing should be in multiples of 4 not 2 
• Production methods such as concertina or french folds can enhance a print
• Using a die-cut slit it is possible to print a 16 page document without binding 
• For example, Universal Works 
• HP Indigo - high quality print technology
• Jump North use all recycled stock and vegetable inks
• Optic paper is a cheap stock to produce quality outcomes
• Jump North involves human interaction in the printing process
• Errors can occur with online print sources 
• Sometimes it is purposeful not to bind a publication
• Invisible inks (circuit/ electronic ink) to enhance print
• Print can be enhanced by other elements such as AR or Ink.