Personal Branding Ahead of NYFW

Ahead of attending New York Fashion Week, I realised this would be the perfect opportunity for me as both a designer and fashion illustrator to network. This meant a personal branding project was useful to plan and produce before hand. Printed matter was essential to have something physical to distribute at the event. Production methods were considered in terms of printing I wanted the business cards to be a matt finish highlighted by the logo in spot varnish. The design and monochrome style fits with the theme of my work and the classic sophisticated style I wanted to represent as my brand. 

Front

Spot Varnish

Back

Printed Outcome