This design focuses on the colour gradient aesthetic as mentioned below. The colour scheme of the publication transitions from dark to light. This aesthetic worked very well with the designs existing clean and consistent layout. The black Clothing Lounge logo was incorporated and the rest of the type of the colour page is an off black and the rest of the type is a grey colour swatch from within the image. Using a colour swatch from within the image meant all the elements within the design harmonised together. The gradient layout of pages works best aesthetically but it is really up to the client.
This design was the initial refinement and incorporates the images provided by dropbox to improve quality and uses colour swatches from the images to create a colour scheme. After producing this outcome I noticed there was an obvious colour scheme so thought an interesting way to visualise this further was to arrange the pages to a particular colour gradient. This design also incorporates a slight adjustment to the title page with the adjustment of layout and inclusion of The Clothing Lounge logo file. The image files and logo I did not initially have so refining the design with these last details really brought it together.
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