Considering branding and platforms beside social media the Internet plays an important role in the era of digital communication. Therefore, the next platform for implementation was the brand/product or Pedigree website. The interactive slideshow feature at the top of the web page was edited to visualise the Like A Dog campaign via a website.
This is an alternative platform although slightly more specified to the brand and Pedigree products than the social media platforms and being locatable via search or hashtags. The interactive element creates a sense of intrigue amongst users in comparison to other static content designed for screen.
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