Main video: Adobe XD
Video creator: https://www.kapwing.com/
Music link: https://www.youtube.com/watch?v=KhZLU-Hge-c&list=PLHWlGHjQmknIgM0YNGF6wgFs1m6LF6VND&index=3
Using Adobe XD I combined the outcomes into a design format suitable for a short 30 second advert that could be displayed online, on the Pedigree website, social media and or on TV.
Using the website https://www.kapwing.com/ I was able to add music to my short 30second ad as this was an essential part in production. It is very rare an advertisement has no sound at all even if it is just a voice over, so adding sound was an essential part of the design process.
The video works well but offers some room for development, I need to decide if it is better to keep the dog version of the campaign separate or find a way to combine them. Although there is some concern if I combine them the message will be confused or lost in translation.
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