Tuesday, 5 November 2019

Practical Initial Ideas

Practical Approaches 
- Use barcodes as a way to symbolise commodity 
- Use the fact 'femvertising' can be contradicting to create a fashion campaign
- Advertise an unlikely non-feminine product 
- Produce a series of feminist merchandise for a brand (Topshop) in the form of T-shirts
  • Advertise dog food in a way similar to fragrances 
  • Create a contradicting fashion campaign e.g. wear green but wearing black 
  • Barcode the female body 
  • Feminist merchandise 

Visual References






Rough Ideas 
1. Topshop Campaign commodifying feminism through merchandise. 







2. Advertise feminism the same way as an unlikely feminine product dog food
Slogan: See what good feminism can do


3. Contradicting fashion brand campaign e.g. 
wear a long skirt - wear a short skirt
wear a bra - don't wear a bra


4. Use a barcode to commodify ideal parts of the female body. 

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