Feedback Crit: Internal Collaboration

• For further development consider practical and conceptual considerations
• Narrow down questions - what is the audience?
• Push the consideration the other side will have the name 
• Abstract approach is more informed by her work

Consider what my role is in the collaboration?
- Production 
- Type 
- Layout 

To summarise the abstract symbolic approach works best and Siria and Peer feedback suggested this idea stood out. This abstract approach is more informed by her work backed up by design decisions. Further development will explore a geometric brand identity.