Internal Collaboration: Meeting

• Siria liked the 'SJ' design with the white type and dot pattern
• Could this be developed using a brighter colour scheme for the dots
• White business card with coloured dots - spot varnish finish
• Siria also liked the script typeface but without the feather for a more minimal approach

After this meeting I asked Siria to produce a range of colour swatches and with this we were able to refine the identity's typeface to Georgia. Further development explored expanding the dot design to a geometric identity. Feedback from Siria suggested to experiment with scaling in terms of the dots. Through development a three circle pattern was created. In order to make the design process more collaborative I asked Siria to generate colour swatches as well to help refine the identity. 

Before development:

After development: